This B2B Strategic Business Planning programme uses a proven framework that has been successfully implemented across organisations of all sizes. It has been specially adapted by the Centre of Excellence in B2B Marketing to deliver better results and provides a structured approach to strategic business planning with governance, risk management and action planning frameworks.
The Course Content Author
The content of this Strategic Business Planning programme has been authored by Ray Clarke, a highly experienced business strategy and marketing professional in B2B. Ray has 25 years of experience in the B2B industry, working in senior management roles in both client and agency side. As a business & marketing strategy consultant, he has advised on and developed strategic business plans for organisations of all sizes, in multiple industry sectors, across the UK and Europe. This wealth of experience is demonstrated in the quality of the programme content and in the practical, outcome focused nature of the programme. The course content has been peer-reviewed by senior strategy consultants who also have both client side and agency side experience working with startups, SMEs and large multinational enterprises.