Our Account Based Marketing Training courses are now available as e-learning programmes with coaching support. These training courses combine learning content, practical activities to apply the learning and supporting tools/templates. As a result, our approach ensures that Account Based Marketing programmes can be implemented by organisations of all sizes. Account Based Marketing was developed in large enterprises. However subsequent developments in technology platforms and scalability of the approach now makes this possible for smaller businesses. ABM is particularly suitable for businesses with high value products/services targeting large organisations with high customer lifetime values. The Centre of Excellence in B2B Marketing has incorporated guidance within this training Course for SMEs to apply ABM to their target markets.
ABM Training Course Author
The content of these ABM Training Courses has been authored by Ray Clarke, a highly experienced strategic marketing professional. Ray has 25 years of experience in the B2B industry, working in senior management roles in client and agency side. As a strategic marketing consultant, he has advised on and developed Account Based Marketing programmes for organisations of all sizes. Including businesses from a variety of industry sectors, across the UK and Europe. As a result, this wealth of experience has culminated in high quality programme content in a practical, outcome focused programme. The course has been peer-reviewed by senior ABM consultants. This panel of experts has both client side and agency side experience working with SMEs and large multinational enterprises.