Transforming learning experience by providing outcome focused e-learning programmes that enable you to demonstrate best practice in B2B marketing and deliver real value to your business

Helping you to adapt to the world of B2B

Professionals who have moved into the B2B industry often find it difficult to make the transition. This is because B2B requires a different approach, skills and mindset that academia doesn’t really prepare marketers for with their consumer focused degree/ diploma programmes.

While there are alternatives available including e-learning courses or traditional short training programmes, they are mostly instructional/ theoretical in nature and don’t enable you to demonstrate the impact of the learning. They also fail to provide you with the practical skills you need to apply the knowledge gained and produce valuable deliverables.

The Centre of Excellence in B2B Marketing aims to address these issues for professionals who want to excel in B2B marketing, by delivering practical outcome focused e-learning programmes.

demonstrate best practice in b2b marketing

What’s in it for you as a professional?

Our e-learning programmes with 1-to-1 online coaching support enable you to…

Demonstrate best practice in B2B marketing

Become a knowledgeable and competent B2B marketer who demonstrates best practice, and successfully achieves business results and marketing KPIs.

Accelerate learning process

Accelerate the learning process and reduce the learning curve in B2B marketing; ensuring a quicker transition from a B2C into a B2B environment

Learn from expert B2B marketing practitioners

Learn from and be coached by experienced B2B marketing practitioners for a more blended learning experience and to develop more credible outcomes

Accelerate career progression

Establish yourself as a valuable marketing professional, accelerate your career progression and stand out in your chosen profession

Provide evidence for CPD plans with certification

Attribute your learning to the CPD and PDP programmes for annual appraisals by providing evidence through certificates of achievement/competency

What makes our B2B e-learning programmes innovative?

Structured e-learning programmes reinforce learning

Assessments measure knowledge gained & applied

Activities develop competency & deliver outcomes

How is the Centre of Excellence in B2B Marketing different?

The Centre of Excellence in B2B Marketing offers you an innovative approach to learning, with highly structured programmes that reinforce learning, assessments to measure knowledge applied and practical activities to transform knowledge gained into competency.

Offering specialist B2B marketing programmes that are developed by experienced industry experts for aspiring professionals (not academic in nature)

Developing programmes that are practical and focused on delivering outcomes that can be implemented

Delivering e-learning with one-to-one online coaching support, provided by experienced B2B marketing practitioners to give a more blended learning experience and help you develop better quality deliverables

Overcoming the issue of blocking out full working days for on-site/ off-site training programme with no real outcome

Enabling you to directly attribute the learning programme to your Personal Development Plans (PDP) for appraisals and be able to measure and evidence the progress/improvement with certification

Programmes developed by experienced industry experts

Offering specialist B2B marketing programmes that are developed by experienced industry experts for aspiring professionals (programmes are not academic in nature)

Practical programmes focused on delivering credible outcomes

Delivering programmes that are practical and focused on producing good quality and credible outcomes that can be implemented in the business

Blended learning experience with 1-to-1 online coaching

Delivering e-learning with 1-to-1 online coaching support provided by experienced B2B marketing practitioners to give a blended learning experience and help in developing better quality deliverables

Flexible learning approach for better time/resource management

Overcoming the frustration of having to lose full working days to attend an on-site/off-site training programme with no real business outcome

Learning that can be attributed to CPD/PDP programmes with certification

Enabling you to directly attribute learning programmes to CPD or Personal Development Plans (PDP) with the ability to measure and evidence the progress/improvement with certification

Who is most likely to benefit from these programmes?

The Centre of Excellence in B2B Marketing is focused on developing the capability of professionals working client side or agency side. This includes:

  • New marketing graduates starting their roles in a B2B marketing environment

  • New non-marketing graduates starting their roles in a B2B marketing environment

  • Experienced marketing/non-marketing professionals moving into a B2B marketing role

  • Senior managers/ directors with additional responsibility for managing the commercial side of the business

  • B2B marketing professionals looking to up-skill, or refresh their knowledge

Programmes available

See the links below to our individual programme pages:

Explore All Programmes