Professionals who have moved into the B2B industry often find it difficult to make the transition. This is because B2B requires a different approach, skills and mindset that academia doesn’t really prepare marketers for with their consumer focused degree/ diploma programmes.
While there are alternatives available including e-learning courses or traditional short training programmes, they are mostly instructional/ theoretical in nature and don’t enable you to demonstrate the impact of the learning. They also fail to provide you with the practical skills you need to apply the knowledge gained and produce valuable deliverables.
The Centre of Excellence in B2B Marketing aims to address these issues for professionals who want to excel in B2B marketing, by delivering practical outcome focused e-learning programmes.