Transforming learning experience by delivering e-learning programmes with one-to-one coaching support, focused on producing credible outcomes that are valuable for the company and help you achieve your business objectives

Addressing the skills and competency gap in B2B Marketing

One of the key issues for the B2B industry is that academia is not producing B2B marketers who can come into the business and start adding value. There is typically a long learning curve in adapting to the world of B2B marketing. A lot of the consumer marketing principles simply don’t work in a B2B environment, particularly for businesses with high value complex sales environments. Many of the existing e-learning and traditional short training courses are theoretical and instructional in nature and are not delivering the learning outcomes and impact that businesses in B2B markets need. This poses a major issue for companies looking to hire and/or train B2B marketing professionals. As a result there is a significant skills and competency gap in B2B marketing industry.

skills and competency gap in B2B marketing

The Centre of Excellence in B2B Marketing aims to address these issues for companies by delivering practical e-learning programmes that assess the knowledge gained by professionals, provide practical application of the learning to business and produce specific valuable business deliverables. These programmes have been designed by highly experienced practicing B2B marketing professionals to bridge the skills and competency gap in B2B marketing.

What’s in it for you as a company?

Our e-learning programmes with one-to-one online coaching support enable you to…

Develop competent marketing team(s)

Develop a competent and knowledgeable B2B marketing team(s) that successfully achieve business results and meet marketing KPIs

Accelerate the learning curve in B2B

Accelerate the learning curve in B2B marketing and facilitate the transition from B2C into B2B, by bridging the skills and competency gap

Deliver credible outcomes from the programmes

Deliver credible outcomes at the end of the e-learning programmes which means you get maximum value for your investment

Attribute learning to PDP plans with evidence

Attribute learning outcomes to the Personal Development Plans (PDP) of team members and measure their progress and improvement

Improve quality of deliverables and results

Improve the quality of deliverables and strategic contributions from your marketing team(s) with real impact on the business

What makes our B2B e-learning programmes innovative?

Structured e-learning programmes reinforce learning

Assessments measure knowledge gained & applied

Activities develop competency & deliver outcomes

How is the Centre of Excellence in B2B Marketing different?

We have invested time in understanding the issues around the skills and competency gap in B2B marketing, the problems with theoretical/instructional learning and the frustration of B2B companies with existing learning methodologies.

The Centre of Excellence in B2B Marketing offers companies an innovative approach to capability development, with highly structured programmes that reinforce learning, assessments to measure knowledge applied and practical activities to transform knowledge gained into competency.

Offering specialist B2B marketing programmes that are developed by experienced industry experts for aspiring professionals (programmes are not academic in nature)

Delivering programmes that are practical and focused on producing good quality and credible outcomes that can be implemented in the business

Delivering e-learning with one-to-one online coaching support with experienced B2B marketing practitioners to provide a blended learning experience and develop better quality deliverables

Overcoming the frustration for companies of having to block out full days of team members time to attend an on-site/ off-site training programme with no real outcome

Enabling companies to track, measure and quantify the progress made by the learners and the deliverables produced during the e-learning programme

Programmes developed by highly experienced and practicing B2B marketing experts

Offering specialist B2B marketing programmes that are developed by experienced marketing experts for aspiring professionals (programmes are not academic in nature)

Practical programmes focused on delivering credible outcomes

Delivering programmes that are practical and focused on producing good quality and credible outcomes that can be implemented in the business

Blended learning experience with one-to-one online coaching

Delivering e-learning with one-to-one online coaching support with experienced B2B marketing practitioners to provide a blended learning experience and develop better quality deliverables

Flexible learning approach for better time/resource management

Overcoming the frustration for companies of having to lose full working days to attend an on-site/off-site training programmes with no real business outcome

Ability to track, measure and quantify the learner’s progress

Enabling companies to track, measure and quantify the progress made by the learners and the deliverables produced during the e-learning programme

What type of companies can benefit from these programmes?

The Centre of Excellence in B2B Marketing is focused on developing marketing competency for the B2B industry; for businesses of all sizes on client side or agency side. This includes:

  • Large businesses/ multinational corporations with B2B operations

  • Small and Medium Enterprises (SMEs) operating in B2B markets

  • Micro businesses operating in B2B markets (i.e. fewer than 10 employees)

  • B2B marketing agencies of all sizes

Programmes available

See the links below to our individual programme pages:

Explore All Programmes