Transforming capability development in B2B by providing e-learning programmes with actionable outcomes that enable you to demonstrate best practice in B2B marketing and deliver excellent business results

What is the Centre of Excellence in B2B Marketing?

The Centre of Excellence in B2B Marketing has been established to transform the learning experience for professionals in the B2B (Business to Business) industry. We provide innovative e-learning programmes that…

Provide a blended learning experience

Focus on delivering credible outcomes

Develop competency in B2B marketing

Help you deliver excellent business results

The need for a Centre of Excellence in B2B Marketing?

The need for a dedicated Centre of Excellence in B2B Marketing has been there and has grown over the years. Business-to-Business Marketing is a specialist skill that requires a different marketing mind-set and approach to consumer marketing (B2C). Despite that, the majority of academic institutions do not offer any specific degrees/ modules on this very important subject. Marketing degree courses typically focus the majority of the syllabus on consumer level marketing (B2C).

The B2B industry, both professionals and organisations, has been facing a real gap in marketing skills and competency in the industry. The time, cost and effort it takes to develop a B2B marketing professional has been high. Companies, HR/Marketing functions and marketing professionals, all face the same challenge of capability development in B2B marketing.

Having being associated with the B2B industry for over 25 years, the founders of the Centre of Excellence in B2B Marketing identified the need to address this competency gap for the B2B industry. This prompted the establishment of the Centre of Excellence in B2B Marketing.

The need for a dedicated Centre of Excellence in B2B Marketing has arisen due to a gap in the market for valuable B2B marketing training and capability/ competency development. Business-to-Business Marketing is a specialist skill that requires a different marketing mind-set and approach to consumer marketing (B2C). Despite that, the majority of academic institutions do not offer any specific degrees/ modules on this very important subject. Marketing degree courses typically focus the majority of the syllabus on consumer level marketing (B2C).

The B2B industry is being challenged with a real gap in B2B marketing skills and competency. The time, cost and effort it takes to develop a B2B marketing professional’s competency is significant and there is a tendency for marketers to move jobs regularly. As a result, B2B companies need an effective means of rapidly developing B2B marketing competency to ensure their marketing teams quickly deliver value to the business.

Having been associated with the B2B industry for over 25 years, the founders of the Centre of Excellence in B2B Marketing identified the need to address this competency gap. This led to the establishment of the Centre of Excellence in B2B Marketing.

Vision

What makes us different?

The learning programmes offered by the Centre of Excellence in B2B Marketing are fundamentally different to what is currently available in B2B marketing. Our programmes for capability development in B2B marketing provide an innovative approach to learning, with highly structured e-learning programmes that reinforce learning, assessments to measure knowledge applied and practical activities to transform knowledge gained into competency.

  • Designed and developed by specialist and experienced B2B marketing professionals

  • Practical approach to deliver actionable outcomes based on applying learning from the programmes

  • 1-to-1 coaching support along with self-paced e-learning to ensure credible outcomes

  • Based on current best practice in B2B marketing

  • Use tools and templates that are industry recognised and part of a connected, structured approach

  • Develop individuals to become competent and knowledgeable in B2B marketing with independent validation

The Centre of Excellence in B2B Marketing has established a stakeholder panel for its programmes. The panel consists of a combination of subject matter experts and end user C-level professionals. This stakeholder panel contributes towards and influences the development of programmes that demonstrate best practice in B2B marketing.