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Transforming capability development in B2B marketing by providing valuable outcome focused e-learning programmes with blended learning experience that develop marketing competency to deliver tangible business results.

How is the Centre of Excellence transforming capability development in B2B marketing?

Programmes successfully delivered to 1000+ professionals

Offering high value programmes that have been undertaken by senior level professionals in 500+ companies  (approx. 1000+ learners) delivering successful business results

Blended learning experience with expert B2B practitioners

Programmes designed to offer a blended learning experience; interactive instructional learning with online 1-to-1 coaching support with highly experienced B2B marketing practitioners

Programme designed to support applied learning

Modules consisting of interactive instructional content, case study examples, structured activities to apply the learning, assessments with feedback and further reading to supplement the learning

Outcome and activity based learning

In a major advancement from traditional instructional learning, the programmes provide structured activity based learning that delivers valuable business outputs throughout the learning programme

Practical programmes applied to B2B

Programmes are developed by practicing B2B marketing professionals based on best practice, which means these are practical programmes that can be implemented in a B2B business environment

Analytical assessments with individual feedback

Each learning module has an assessment that tests professional’s understanding and requires application of the learning to defined  business scenarios. Individual feedback is provided for all answers.

What’s unique about how our programmes are designed?

The Centre of Excellence in B2B Marketing programmes are designed to provide a structured, comprehensive and interactive learning experience that caters for different learning styles. The innovative structure of our programmes develops competency and produces valuable deliverables from each learning programme.

All of our interactive learning programmes are delivered via a secure login to an Internationally proven Learning Management System (LMS) which has been deployed by training organisations and academic institutions globally. The LMS provides all the essential functionality to manage the learning experience effectively.

The Centre of Excellence in B2B Marketing e-learning programmes have been designed and developed by practicing professionals with extensive business experience. We have also established a stakeholder panel for each of our learning programmes. The panel consists of a combination of subject matter experts and end-user C-level professionals. This stakeholder panel contributes towards and influences the development of programmes that demonstrate best practice in B2B marketing.

Who benefits from the Centre of Excellence in B2B Marketing programmes?

Featured programmes

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